This quotation defines the fundamental market for the water-from-air industry.
"The pandemic has exposed huge inequalities in water security, with more than 2 billion people, half of schools, and one-quarter of health-care facilities lacking a basic water or sanitation service."---as stated by 16 co-signatories in Correspondence published in Nature 583, 360 (2020).
But, it is challenging to develop business models to address these markets in which the individual members seldom can afford innovations. Although technical water-from-air advancements remain important to work on, the need for business model inventiveness is likely to be even more necessary.
"The pandemic has exposed huge inequalities in water security, with more than 2 billion people, half of schools, and one-quarter of health-care facilities lacking a basic water or sanitation service."---as stated by 16 co-signatories in Correspondence published in Nature 583, 360 (2020).
But, it is challenging to develop business models to address these markets in which the individual members seldom can afford innovations. Although technical water-from-air advancements remain important to work on, the need for business model inventiveness is likely to be even more necessary.
