Households, schools, and healthcare facilities are essential markets to focus on according to the WHO/UNICEF Joint Monitoring Program for Water Supply, Sanitation and Hygiene (JMP). JMP is the data-holding entity monitoring progress towards the SDG 6 targets. Other markets exist but those mentioned are global priorities for which improving water supplies will improve the lives of millions of people by 2030. To position an AWG technology to help solve global water scarcity problems quickly and efficiently it is wise to adopt the priority markets outlined in the data tables by the experts involved with JMP ( Table downloads at: https://washdata.org/data/downloads#).
There are fifty countries, areas, or territories with data showing less than 75% of their population lives in households having safely managed drinking water (see Table 2 below). A safely managed water supply has all three of these properties: located on premises, available when needed and free from fecal and priority chemical contamination (WHO and UNICEF, 2017, p. 24). Households whose water supply lacks one or more of these properties are a commercial opportunity for AWGs. Examining the table at the national level reveals details about target markets. For example, in Uganda (seventh on the list, sorted by proportion of population using safely managed water supplies) only 17% of the population has water accessible on their premises. Despite this fact, water is available when needed for 73% of Ugandans. But, unfortunately, only 62% of people have access to water free from contamination. The statistics also show that only 23% of the improved water supply is piped—so decentralized water distribution solutions like AWGs are a good fit to the situation. The original full data tables, available from the WHO and UNICEF Joint Monitoring Program further organize the national data into its rural and urban components (https://washdata.org/data/downloads#). This allows AWG marketing strategy development to be quite efficient.
There are fifty countries, areas, or territories with data showing less than 75% of their population lives in households having safely managed drinking water (see Table 2 below). A safely managed water supply has all three of these properties: located on premises, available when needed and free from fecal and priority chemical contamination (WHO and UNICEF, 2017, p. 24). Households whose water supply lacks one or more of these properties are a commercial opportunity for AWGs. Examining the table at the national level reveals details about target markets. For example, in Uganda (seventh on the list, sorted by proportion of population using safely managed water supplies) only 17% of the population has water accessible on their premises. Despite this fact, water is available when needed for 73% of Ugandans. But, unfortunately, only 62% of people have access to water free from contamination. The statistics also show that only 23% of the improved water supply is piped—so decentralized water distribution solutions like AWGs are a good fit to the situation. The original full data tables, available from the WHO and UNICEF Joint Monitoring Program further organize the national data into its rural and urban components (https://washdata.org/data/downloads#). This allows AWG marketing strategy development to be quite efficient.
Table 2: Fifty countries, areas, or territories with household drinking water supply safely managed less than 75%. This data is for 138 out of 234 countries in the database. For 96 countries there is no data for safely managed water supplies. The image is an excerpt from a larger table. The blog author condensed and sorted the data according to lowest to highest national proportion of safely managed. Data source: Progress on household drinking water, sanitation and hygiene 2000-2020: five years into the SDGs. Geneva: World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF), 2021. Licence: CC BY-NC-SA 3.0 IGO. Data table downloads (Microsoft Excel® format) are available at https://washdata.org/data/downloads#. Data gaps are indicated by a dash (-).
