There are fifty countries, areas, or territories with data showing less than 75% of their population lives in households having safely managed drinking water (see Table 2 below). A safely managed water supply has all three of these properties: located on premises, available when needed and free from fecal and priority chemical contamination (WHO and UNICEF, 2017, p. 24). Households whose water supply lacks one or more of these properties are a commercial opportunity for AWGs. Examining the table at the national level reveals details about target markets. For example, in Uganda (seventh on the list, sorted by proportion of population using safely managed water supplies) only 17% of the population has water accessible on their premises. Despite this fact, water is available when needed for 73% of Ugandans. But, unfortunately, only 62% of people have access to water free from contamination. The statistics also show that only 23% of the improved water supply is piped—so decentralized water distribution solutions like AWGs are a good fit to the situation. The original full data tables, available from the WHO and UNICEF Joint Monitoring Program further organize the national data into its rural and urban components (https://washdata.org/data/downloads#). This allows AWG marketing strategy development to be quite efficient.
